SEO Optimization

SEO Basics: Content Marketing & Link Building

Having a lot of high-quality links pointing to your site is obviously crucial for generating search traffic because Google’s algorithm is still largely based on links. Regardless of how much work you put into on-page SEO and technical SEO, if you don’t have links pointing to your site, you won’t appear in search results listings.

There are various techniques to obtain connections to your website, but as Google and other search engines develop, many of them have grown to be quite unsafe (even if they may still work in the short term). These riskier and more aggressive tactics of trying to obtain links are probably not a suitable fit for your business if you are new to SEO. And want to exploit the channel because you won’t know how to properly handle the traps and analyze the dangers and visit the free link building sites list. In the event that the search engine algorithms change and your ranks vanish, trying to build links expressly to influence Google results doesn’t provide any additional value for your company.

Focusing on more broad, sustainable marketing strategies like producing and disseminating helpful content that contains certain phrases you’d want to rank for and engaging in conventional PR for your company are more sustainable methods of link building.

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It takes a lot of work to develop and market content that will result in links and social shares. There are many other ways to efficiently develop content, enable it to get noticed, and rank high in search results. Once more, you’ll find a more thorough step-by-step guide to various parts of content marketing below. However, the majority of strategies will need you to perform one of the following three fundamental steps:

Determine and comprehend your linking and sharing audience.

Understanding who is likely to link to and share your material is the first step in attempting to gain traction for it. There are a number of tools to assist you to find influencers in your niche that could spread your material, but BuzzSumo is likely the most effective:

FollowerWonk, Little Bird, and Ahrefs are comparable tools. Below are more thorough explanations on how to use these tools to comprehend your niche more fully.

The goal of using these tools is to first locate thought leaders and potential linkers in your industry, then comprehend what they are linking to and sharing. Consider how you might design something they would find beneficial and want to share with their audience after learning about their issues and the kinds of information they generally share (who would also find it valuable).

Start considering what you can do for these influencers as you go through this process. How may you assist them with their own projects? What can you do (uninvitedly) to support them in achieving their objectives? What might you produce or provide that would be useful to the audience they are attempting to reach with their content? Do you have access to certain information or knowledge that might improve your performance at work? If you can constantly help knowledgeable content producers in your industry, you’ll start to forge strong bonds that will benefit your content creation efforts.

Selecting the Content You Can Produce & the Promotion Methods

The next step is to attempt to comprehend your own talents and the kind of material you can produce that are likely to be shared and promoted by others. A content audit might be useful here.

There will be a variety of content assets that may be shared, including:

  • Make something that addresses the challenges of your clients and potential clients. Matthew Woodward provides a useful method for monitoring forums and social media to help uncover interesting blog subjects in his essay on how he created a top 100 blog.
  • reverse-engineer existing solutions. You may help reduce risk and make your content as fail-proof as possible by taking a look at what currently works and developing something that is one or two notches better in some way.
  • promote the image of others. Showcase the fantastic tools you employ every day. Ask brilliant people in your field to respond to challenging questions, then distribute their replies (while positioning them as experts). They’ll probably assist you to distribute and market that information if you’ve recognized them or their offering as a useful resource.

Focus on producing valuable content assets, having a strategy for advertising those assets, and don’t be shy about telling those you’ve featured or whose audience might profit from your resource that it is available. Boost your channel or website with our top free article submission sites.

Connect Your Assets to Particular Keywords

Last but not least, remember your keywords! This isn’t to say that you should stuff irrelevant keywords every time you create a valuable resource; rather, it means that you can use keyword research to identify pain points (if people are using search engines to find things, they want content that answers their questions well! ), and that as you create new assets, you should consider how you can incorporate the language your prospects and customers are using into your content (as you will increasingly need to get some sort of distribution for pages where you want them to rank for valuable keywords).

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