Online Searches can Reveal Someone's True Nature

In just over a decade, social networks have become a fundamental aspect of interpersonal relationships for billions of people. Their role is more essential than ever in this time of pandemic, where they cultivate community spirit and fight isolation.Read here about Wedding DJs Cairns.

Given the importance of social media in many people’s lives, it should come as no surprise that HR professionals research social media as part of recruitment and background checks. This research can actually uncover crucial information that will help employers avoid making a hiring decision they will regret.

Sterling has collaborated with Fame to help companies conduct background checks on their applicants and workers to mitigate risk, protect their brand reputation, and make ethical, compliant decisions. Our research solution filters online information that is publicly available to identify signs of intolerance, sexism and violence and highlight behaviors that reflect the employer’s culture and values.

Bias reduction

Sterling Back check leverages technologies based on artificial intelligence, language processing and image recognition to scrutinize publicly available information in an unbiased manner and identify risky behaviors.

Rigorous research

Our research does not only target social networks, but also all publicly accessible information on the Internet. The search parameters can be modified according to the requirements of the employer.

Global reach

Sterling Back check technologies can be used in almost any country in the world and in hundreds of languages. Social networks are an integral part of our daily lives. It is therefore normal for employers to consult social networks in order to get a better idea of ​​​​the personality of potential employees. The easiest way is to do a background check on social media.

Is it legal for employers to research you online? The answer is yes. Social networks give a detailed insight into who you are. Since this information is considered to be in the public domain, a potential employer has the right to search you on Google and view your digital footprint. That is why it’s important to think about what you post online. If you do not want your future employers to have access to your social networks, you can change your privacy settings.

A social media check is usually done before hiring when a person applies for a job. This check involves looking at a potential employee’s social media, including what they post, like, and comment on platforms such as LinkedIn, Instagram, Facebook, Twitter, and TikTok. During the recruiting process, employers look for any red flags about potential employees. These may include offensive comments, violent or aggressive behavior, illegal activities or sexually explicit material.

Why Do Employers Check Social Media?

Employers or recruiting agencies check social media for reasons that might justify rejecting a candidate. Images of an employee acting in an immature, reckless or offensive manner can create a poor professional image and cause future concern. Employers scour the social networks of potential candidates because people are more authentic online than in job interviews. As a job applicant, it is important to limit the use of vulgar or derogatory terms, as well as comments about this type of behavior. For example, stating online how much you hate your former employer would likely be looked down upon by potential employers. In addition, any remarks suggesting that the information in your CV is false could jeopardize your job prospects.

Things that you may find funny or insignificant can cause an employer to doubt your professionalism. A high number of messages posted during office hours can lead a manager to believe that you are not serious about your current job and that you would not be a reliable employee. The three main social networks that employers consult are LinkedIn, Facebook and Twitter. Employers are generally more interested in LinkedIn because it’s the most helpful in job hunting.

The majority of employers view LinkedIn as a resume add-on. However, they are most likely looking at other social networks, such as Instagram and Facebook. Make sure you know who follows you and how they interact with your content. Take a few minutes every two weeks or every month to Google yourself. When your potential employer checks out your social media presence, that is usually where they start, so it’s good to know what may pop up. It will also allow you to get ahead of any unfavorable results, ensuring that the top search results are the ones you would be happy to see.

Use social media to your advantage

Contrary to popular belief, most companies look for reasons to hire someone rather than the other way around. The majority of employers actively seek information that highlights a candidate’s qualities and qualifications in order to offer them the position. It’s important to keep your profiles up-to-date, especially your LinkedIn account, which should reflect your most recent professional experiences and successes.

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